Personal Dedicated Care – The Seymour Dental Logo

What’s in a logo? A logo is a design that represents the essence of an organisation. We gave the designer our motto – Personal Dedicated Care – and the following brief:

• Classic with a modern twist
• Discernible from a distance
• Vibrant colours
• Graphic and text equally

The designer returned with virtually the design we have now. A slight modification of the central figure by adding a type of “v” at its top, gave it the dental feel, without it being too over the top. It has a warm background to fit it in with the motto.

Without realising it, that modification gave the design added dimension. It created an internal heart shape or a shield appearance. Some have commented that it looks like the “ichthys” Greek for fish, a symbol used by the early Christians.

What we really like is that people have given different interpretations of the design.

That is now the beginning of the journey of the logo.

Developing a website from scratch requires a lot of hours and consultation and research. VOLT Creative put together a team of designers, and web and technical consultants. Legal issues had to be dealt with, such as copyrights, privacy and disclaimers before launching the site.

Now that we decided on logo, we need to register it as a trademark. However, if the logo is in the public domain at all, it can’t be registered as a trademark. This obviously delays the launch of the site. This is really a story of how unscrupulous the world is. If you are naive and haven’t done your research, well that’s your bad luck!

Next week: Personal Dedicated Care – The Seymour Dental Logo – The Journey